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1. Profiling people by their LinkedIn page
The Idea:
The ability to determine a given person’s personality traits using his LinkedIn page without his presence in the process.
The ingenuity:
Turning information that is open to the public and given willingly into a powerful tool to be used as a decision-making support tool.
Presentation: SA-linkedin startup
Investment: 3 million Euros / 3.6 million USD
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2. Profiling users and buyers by the features of a given product
The Idea:
A software/application that connects the features of a given tangible or intangible product to a series of psychological and sociological reported profiles of potential users or buyers of the product
The ingenuity:
The ability to quantify human behaviors in a way they can be incorporated into a developing function and be connected to other quantifiable parameters.
Presentation: SA startup
Investment: 2 million Euros / 2.4 million USD
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3. Counterterrorism through profiling
The idea:
Assemble behavioral and social profiles of terrorists and the way those profiles will be reflected in the various social networks.
The ingenuity:
Allowing social networks operators trace and track potential terrorists in their networks and take decisions regarding how to treat those appearances.
Presentation:
Investment: 2 million Euros / 2.4 million USD